Managing too many products, URLs and categories having the same content in a Magento site is a complex task particularly for big businesses. For that reason, search engine issues might occur since the web doesn’t know which site to index from your page. So it is very important to let the search engines know which page you want for them to index through Magento tags.
Tags are keywords or key phrases describing a product. They are not only very useful in Magento alone, but also in other ecommerce platforms. Apart from being a great tool to sell online, tags are also used in blogs and other content seen in the internet. They are mainly used to locate online content, which all contributes to easier search and yes, higher web traffic for your site or store.
- Magento tags are also links. Once a user clicks on a tag, it will redirect him to a page where products with the same tags are located.
- In the same way, typing a tag in the search box in Magento will also bring him to the same page. This will group products of the same tag together, where you are supposed to choose from.
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- Tags are added and managed by the store owner. In Magento, it is only the store administrator who has full control over product tags. Customers can also add tags, but those will always be subject for the owner’s approval. It also has to be noted that only registered users, not guests, are allowed to add tags.
- In adding tags, you use a single space to separate two tags. If you will add a key phrase, remember to enclose it in single quotes.
- There is also a list of popular tags, or those that are mostly used. You are free to choose from them, as long as you know they represent your product well.
Tags are important not only in making it easier for your customers to find the item they need, but also in contributing to your web traffic. To make tags work for your SEO score, make sure you choose to add tags that are also fresh keywords and are most likely to be searched by your target market. When you got the hang of adding and managing tags, you are a giant step closer to learning how SEO works and how it can help you sell online more effectively.
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