You sure have heard about how hard it is to install and set up Magento. You might also have heard about how challenging it is to navigate as compared to its competitors.
Magento might be technically challenging to install, but once installation is done, you are good to go. Setting up takes less than an hour, so you can say you can sell online right there and then, too.
Selling online has its advantages and disadvantages. You find a platform that works wonders on customization and extensions that all contribute to a great shopping experience, and you have to take some time to know the application and how it works.
Magento makes online selling easier through its high quality and well-designed Magento templates, extensions, and email templates. Magento themes customize your storefront to make it more appealing, and could be used as your branding. Magento extensions help boost your traffic and sales. Email templates make it easier for you to have a great professional relationship with your target market—you get to reply to them faster through these canned responses that are rich in rapport and professionalism.
So, where do you find them in the platform?
- The default location is app/locale/en_US/template/email/. This is where they are located when you have never done adjustments and edits. Take note that they should noy be customized in the files system. If you have to, make sure they are merged and protected for when you have to upgrade.
- For Magento 2, you can find your email templates stored in app/design/frontend/YOURPACKAGE/YOURTHEME.
- If you are knowledgeable in technology, you are also free to create email templates from the default ones, especially when you want it to be more personal. Just navigate to System, and then Configuration.
Email templates are great for online businesses, since they enable you to respond to users’ most frequently asked questions in a faster span of time. FAQs answerable by these templates include questions regarding shipment, order, and registration.
Customer transactions must not rely on old email templates because they barely read outdated email styles. You have to think like your customers and invest with the best email template when implementing your email marketing campaign. If you do it right, you can build better relationships, develop repeat customers and improve sales.
Magento email templates provide long-term advantages for business whether you will use them for product promotions, web optimization, site navigation or customer segmentation. With 7 designs to choose from, managing your email campaign with Magento templates is an easy breezy task. What does Magento Widgets mean?
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